V. Wong

Marketing · with Broderick · 2008

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom V. Wong trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Daniel Kahneman
  2. Edward F. McQuarrie
  3. B. Shiv
  4. C. Moreau
  5. Amos Tversky

Papers from V. Wong's perspective

Ordered by how strongly the researchers V. Wong trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Entrenched Knowledge Structures and Consumer Response to New Products
  2. Choices, Values, and Frames
  3. The Impact of Anticipating Satisfaction on Consumer Choice
  4. INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words
  5. Metaphors We Live by
  6. Family Resemblances: Studies in the Internal Structure of Categories
  7. Behavioral Law and Economics: Experimental Tests of the Endowment Effect and the Coase Theorem
  8. Predictions from uncertain categorizations.
  9. Structure mapping in analogy and similarity.
  10. “What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

Their papers