To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations

By Eric Chuan-Fong Shih, Hope Schau. 2011

92 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/ad525e6d26098c66d48d57aea6b96e55206ab7f3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Z. Rezvani
2. Johan Jansson
3. Christopher S. Hodkinson
4. J. Bodin

In General Decision Sciences

1. Christopher S. Hodkinson

In Marketing

1. Z. Rezvani
2. Johan Jansson
3. Christopher S. Hodkinson
4. J. Bodin

Citations in the corpus

• ‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model (2019, background): “…considerations regarding choices, individuals may anticipate emotions, i.e. ‘anticipated affect’ (schwartz 2010) associated with a particular choice or course of action. shih and schau (2011), among others, affirm that anticipated regret is ‘… an emotion integral to consumer decision-making’ (242).”
• Advances in consumer electric vehicle adoption research: A review and research agenda (2015, background): “Previous research on consumer adoption of innovations and pro-environmental behavior found different antecedents to the emotions such as consumer’s environmental beliefs and norms, internal attribution, social norms, and perceptions of uncertainty and change of technology (Bamberg and Möser, 2007; F”