Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

By Jau-Shyong Wang, Yen-Fen Cheng, Yinuo Chu. 2013

98 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/75591e0e660f17c0d05c1c6e815ae104c9e4c301

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In Marketing

1. Samantha Brooks

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1. Samantha Brooks

Citations in the corpus

• FANatics: Systematic literature review of factors associated with celebrity worship, and suggested directions for future research (2018, background): “…how celebrities can shape attitudes, behaviours and beliefs – for example, how they might encourage purchasing behaviours (Malik and Guptha 2014; Wang et al. 2013), influence political views (Austin et al. 2008; Veer et al. 2010) or endorse health-related messages (Brown and Basil 1995; Casey…”