Yinuo Chu
2013
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Whom Yinuo Chu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Yinuo Chu's perspective
Ordered by how strongly the researchers Yinuo Chu trusts endorse each paper. Same corpus, a different order for every researcher.
- An Empirical Investigation of the Factors Affecting Data Warehousing Success (MIS Q.)
- The psychology of interpersonal relations
- The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
- Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
- The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
- Information quality benchmarks: product and service performance (CACM)
- A Mathematical Theory of Communication
- Nature and operation of attitudes. (Annual Review of Psychology)
- Criticality of data quality as exemplified in two disasters (Information Manager (The))
- When Good Brands Do Bad