Yen-Fen Cheng

2013

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Yen-Fen Cheng trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara H. Wixom
2. F. Heider

Papers from Yen-Fen Cheng's perspective

Ordered by how strongly the researchers Yen-Fen Cheng trusts endorse each paper. Same corpus, a different order for every researcher.

1. An Empirical Investigation of the Factors Affecting Data Warehousing Success (MIS Q.)
2. The psychology of interpersonal relations
3. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
4. Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
5. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
6. Information quality benchmarks: product and service performance (CACM)
7. A Mathematical Theory of Communication
8. Nature and operation of attitudes. (Annual Review of Psychology)
9. Criticality of data quality as exemplified in two disasters (Information Manager (The))
10. When Good Brands Do Bad

Their papers

• Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators (2013) — 98 citations