Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce

By Hefu Liu, Haili Chu, Qian Huang, Xiayu Chen. Computers in Human Behavior, 2016

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Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences (2021, methodology): “According to previous studies in services marketing (e.g., Chhabra, 2008; Eroglu et al., 2001; Liu et al., 2016; Tombs & McColl-Kennedy, 2003), environmental stimuli include physical environment (i.e., a setting where a tangible product or service is consumed), social elements (i.e., social…”
What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, methodology): “Several researchers have also conceptualized stimulus factors as antecedents to the theoretical components of this model to predict tourists’ behavioral intentions (Jani and Han 2015; H. Liu et al. 2016).”
The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “Following Liu et al. (2016), we define flow as a temporarily unaware experience in which viewers engage in AR marketing activity with total control, enjoyment, and concentration.”