On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

By Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso, Derek D. Rucker, Michele Costabile. 2012

399 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/dcde92e45603f52f424254510e196aebbbb795c6

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Citations in the corpus

Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2015, background): “Reminding people of their poorest performance in the past was shown to activate a strong need to self-enhance because in such a circumstance people are motivated to restore a positive self-view (De Angelis et al., 2012).”
How Language Shapes Word of Mouth's Impact (2017, background): “Prior research has tended to consider all positive word of mouth as having the same impact, regardless of the words used to express it (Chen and Lurie 2013; De Angelis et al. 2012).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “Since positive WOM reflects positive consumption experiences, it also presents consumers in a positive light (Angelis et al. 2012; Berger 2014).”
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM (2019, background): “Results of structural path analysis. previous research demonstrates the effect of need for self-enhancement on positive eWOM (e.g. Angelis et al. 2012), it is unclear whether consumers’ need for self-enhancement plays a role in explaining consumer engagement with a social media platform.”
Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014, background): “In offline experiments, they found that the fundamental motive to enhance the self leads consumers to generate WOM (De Angelis et al., 2012).”
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (2016, background): “Overall, this research contributes to the literature on how situational and personal factors influence WOM valence (e.g., Barasch and Berger 2014; De Angelis et al. 2012).”