How Language Shapes Word of Mouth's Impact

By Grant Packard, Jonah A. Berger. 2017

168 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/de9438d0c3e69ac50387b23f8f05ba1d59e8029d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Grant Packard
2. Sarah G. Moore
3. Matthew D. Rocklage
4. Brent McFerran
5. R. Fazio
6. Jonah A. Berger

In Sociology and Political Science

1. Grant Packard
2. Sarah G. Moore
3. Matthew D. Rocklage
4. Brent McFerran
5. R. Fazio
6. Bertram Gawronski
7. J. de Houwer
8. Roland Deutsch

In Human-Computer Interaction

1. Grant Packard
2. Matthew D. Rocklage
3. R. Fazio

Citations in the corpus

• The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, background): “Reviewers and readers inherently view products from two different perspectives (e.g., Moore 2015; Packard and Berger 2017).”
• (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions (2018, background): “Taken together, these insights expand our understanding of the impact of language in social cognition and persuasion and add to a growing body of literature on the impact of language in consumer settings (Moore 2012, 2015; Packard and Berger 2017; Sela, Wheeler, and Sarial-Abi 2012).”