Corporate reputation: Seeking a definition

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Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares (2010, background): “It may be defined as stakeholders’ overall evaluation of a company over time (Gotsi and Wilson 2001; Fombrun 1996).”
The impact of leadership style and employee empowerment on perceived organizational reputation (2013, background): “Gotsi and Wilson (2001) emphasized the role of communication in creating reputation, maintaining that organizational reputation is a stakeholder’s overall evaluation of a company over time based on the stakeholder’s direct experiences with the company and any other form of communication.”
Understanding the MOOCs continuance: The role of openness and reputation (2015, background): “…defined reputation as a “collective representation of a firm' past actions and results that describes the firm' ability to deliver valued outcomes to multiple stakeholders” (p. 10) while Gotsi and Wilson (2001) defined it as “a stakeholder's overall evaluation of a company over time” (p. 29).”
Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications (2012, background): “”(Gotsi and Wilson, 2001).”