Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts

By Naveen Amblee, Tung X. Bui. International Journal of Electronic Commerce, 2011

499 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3a19f83c37afc6320315f4084618073514d481af

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Citations in the corpus

Understanding the Impact of Online Reviews on Hotel Performance (2017, background): “2011) and some nonsignificant relationships (Amblee and Bui 2011; Duan, Gu, and Whinston 2008; Liu 2006). Neutral reviews have been found to have a positive effect on sales (Sonnier, McAlister, and Rutz 2011), or a mixed effect as shown by Tang, Fang, and Wang (2014), who found that mixed-neutral re”
Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “, Amblee and Bui 2011; Chevalier and Mayzlin 2003) or the number of reviews (e.g., € O g€ut and Onur Taş 2012; Ye, Law, and Gu 2009). Also, a large body of consumer review research is built on experimental- or survey-based work (e.g., Purnawirawan, de Pelsmacker, and Dens 2012), and assumes that eff”
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce (2019, background): “The core of social influence is “change”: It implies that individuals alter their thoughts, feelings, attitudes, or behaviours as a result of interactionswith other individuals [2].”
Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce (2011, background): “The fourth paper, by Amblee and Bui [1], examines the effect of electronic word of mouth (eWOM) on B2C Web site sales.”
Social commerce: The transfer of power from sellers to buyers (2015, background): “Today, online vendors create a platform that allows their businesses to take part in consumers' social interactions using social media (Amblee and Bui, 2011).”
Reframing the Decision-Makers’ Dilemma: Towards a Social Context Model of Creative Idea Recognition (2017, background): “…about the extent to which others are engaging in a specific behavior has been found to explain individuals’ preferences for online products (Amblee & Bui, 2011; Kruglanski, Friedman, & Zeevi, 1971), investors’ impressions of public firms (Pollock & Rindova, 2003), and securities analysts’…”
Consumer behavior in social commerce: A literature review (2016, background): “In contrast, Amblee and Bui [2] considered Amazon, a traditional e-commerce website, as practicing a form of social commerce because it contains a large amount of online consumer reviews.”
Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research (2016, background): “According to Kotler (1973), atmosphere refers to the conscious design of the shopping environment to induce certain emotional or cognitive states in a buyer that increase his purchasing probability.”
Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020, result): “Research has proved that the review volume influences sales (Amblee and Bui 2011; Chevalier and Mayzlin 2006; Y. Liu 2006) and purchase intention (J. Lee, Park, and Han 2008), though contrasting results are present in literature (Filieri 2015).”