The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention

By Kwek Choon Ling, Lau Teck Chai, Tan Hoi Piew. 2010

624 citations recorded by the source corpus.

The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

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Citations in the corpus

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, methodology): “who have online shopping experiences may overcome the perceived risk associated to online shopping (Ling et al., 2010; Shim & Drake, 1990).”
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011, background): “Customers who have purchased online and have prior experience will be more likely to go on their online purchasing than those who do not have such experience (Ling, Chai, and Piew 2010).”
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020, methodology): “We collected daily purchases to measure Purchase behavior (Ajzen & Madden, 1986; Ling et al., 2010).”
Customer experiences in the age of artificial intelligence (2020, background): “Previous studies have investigated the relationship between trust and customer experience, either by considering trust as a mediator (e.g. Martin, Mortimer, & Andrews, 2015; Rose et al., 2012) or as a factor that has a direct effect on experience (Ling, Chai, & Piew, 2010).”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “Further, Tong (2010) claims that most consumer behaviour constructs and theories have been developed and tested exclusively in developed countries, thus, it is crucial to identify the determinants of consumer ORI in Malaysian context (Ling et al., 2010; Lee et al., 2011).”
Determinants of customers' online purchase intention: an empirical study in India (2013, background): “, 2007) and also in other developed e-commerce markets like Malaysia (Ling et al., 2010).”