Model's Race: A Peripheral Cue in Advertising Messages?

By Tommy E. Whittler, Joan Scattone Spira. 2002

158 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d90a45c47c32210a510d4a8d26c629ea2f03c596

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Citations in the corpus

Signaling Status with Luxury Goods: The Role of Brand Prominence (2010, background): “Coach, known for introducing “accessible luxury” to the masses, does not compare in most people’s minds in price and prestige with Italian fashion house Gucci.”
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006, background): “…the persuasiveness of messages (Haslam et al., 1996; Haslam, McGarty, Hutchingson, & Turner, 1994), evaluations of products and advertisements (Whittler & Spira, 2002), self-reports of product and brand selections (Bearden & Etzel, 1982; Park & Lessig, 1977), as well as reports of…”
Handbook of Consumer Psychology (2018, background): “Williams and Qualls (1989) point out that marketing research has been historically defi cient in recognizing the diversity among ethnic market segments.”
We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials (2013, background): “This symbolic mirroring allows an individual to figuratively transpose themselves into the ad (Spira & Whittler, 2002).”
An Empirical Study Examining the Impact of Gambling Advertisements on Adolescent Gambling Attitudes and Behaviors (2009, background): “This model suggests that the advertisement's impact is partially dependent upon an individual's level of involvement in the issue(s) portrayed in the ad as well as their ability to understand the message (Petty and Cacciopo 1986; Whittler and Spira 2002).”
Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006, background): “If the person lacks either motivation or ability (or, is low in media literacy), the quality of the arguments matters less, and persuasion will only occur if the message appeals through its incidental features (Chebat et al., 2001; Scholten, 1996; Whittler & Spira, 2002).”