An Empirical Study Examining the Impact of Gambling Advertisements on Adolescent Gambling Attitudes and Behaviors

By Jeffrey L. Derevensky, Alissa Sklar, R. Gupta, C. Messerlian. International Journal of Mental Health and Addiction, 2009

260 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies (2012, background): “Others have argued that the exposure of young people to gambling advertising reinforces that it is a fun, harmless leisure activity, which is clearly associated with an easy way to win money (Derevensky, Sklar, Gupta, & Messerlian, 2010 ).”
A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising (2018, background): “…than humour in the present sample, have also been interpreted as seeking betting normalisation and social acceptance, either in empirical studies (Derevensky et al. 2010), advert content analysis (Deans et al. 2016), focus groups with sports bettors (Hing et al. 2015; Lamont et al. 2016), and…”