Closing the gap between values and behavior—a means–end theory of lifestyle

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Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat (2012, background): “In food marketing research, works by Brunsø and Grunert (1995) and Brunsø, Scholderer, and Grunert (2004) have established the food-related lifestyle (FRL) framework as a mediator between values and behaviour.”
Personal determinants of organic food consumption: a review (2009, background): “…defined as criteria that enable people to guide behaviour, the fact that values are abstract constructs means that many actions are only indirectly related to values and that the empirical relation between personal values and behaviour is generally low (Munson, 1984; Brunso et al., 2004).”
Personal values as underlying motives of shopping online (2008, background): “The means-end chain theory implies that stable individual differences exist in the activation of subordinate goals and behavioral routines that are instrumental in achieving subordinate goals (Brunso et al., 2004).”
Consumption attitudes and adoption of new consumer products: a contingency approach (2008, background): “range of situations, contexts, and behaviors (Brunso et al., 2004; Steenkamp et al., 1999).”
Ethical values and motives driving organic food choice (2006, background): “Other authors refer to beliefs at this level as value orientations (Fulton et al., 1996) or food-related lifestyles ( Brunso et al., 2004 ).”