Personal values as underlying motives of shopping online
By Dong-Mo Koo, Jae‐Jin Kim, Sangho Lee. 2008
162 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/18ac9184d8a4fbef929b966058269e459c300924
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In Marketing
In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, methodology): “Questions measured utilitarian value by a feeling of accomplishment, achievement and comprehensive websites, whereas hedonic shopping value questions were based on feelings of joy, hunting, sense of adventure and escape from routine were adopted from Koo et al. (2008) as well as Sarkar (2011).”