The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

By A. Krasnikov, S. Jayachandran. 2008

791 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d76b43be67751bf0f6cf2f3dd8e87e02b750f53c

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Citations in the corpus

Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “…as mergers and acquisitions (Bahadir, Bharadwaj, and Srivastava 2008; Homburg and Bucerius 2005; Swaminathan and Moorman 2009), firm performance (Krasnikov and Jayachandran 2008; Morgan and Rego 2009; O’Sullivan and Abela 2007; Ye, Marinova, and Singh 2007), firm value (Krasnikov, Jayachandran,…”
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015, neutral): “As our sample is rather small (19 studies provide estimates for attitude and 18 studies provide estimates on recall), we follow the methodological approach by Krasnikov and Jayachandran (2008) and specify an intercept-as-outcome model: 1.”
How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “…view focuses on the capabilities that allow market intelligence to develop, permeate and interact with other idiosyncratic organizational assets and processes as the fundamental mechanism shaping firms' strategic choices (Barreto, 2010; Krasnikov & Jayachandran, 2008; Teece, Pisano, & Shuen, 1997).”
Linking marketing capabilities with profit growth (2009, background): “…resources on building, maintaining, and leveraging marketing capabilities, and recent research has greatly enhanced knowledge concerning the link betweenmarketing capabilities and firm performance (e.g., Krasnikov & Jayachandran, 2008; Slotegraaf & Dickson, 2004; Vorhies & Morgan, 2005).”
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders (2016, background): “Day (1994, 2011); Krasnikov and Jayachandran (2008) Networking capability Networking capability is a firm's ability to attract, interact and communicate with certain stakeholders to consider engaging in an innovation project with the lead firm.”
A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015, background): “…subjects nested within studies; Denson 28 / Journal of Marketing, March 2015 and Seltzer 2011), making traditional regression analyses such as ordinary least squares (OLS) inappropriate because nested data structures may lead to heteroskedasticity in the errors (Krasnikov and Jayachandran 2008).”
The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective (2014, background): “Operations capability is “the skills and knowledge that enable a firm to be efficient and flexible producers or service providers that use resources as fully as possible” (Krasnikov and Jayachandran, 2008).”
Operational Productivity, Corporate Social Performance, Financial Performance, and Risk in Manufacturing Firms (2016, background): “In their meta-analysis of 261 studies, Krasnikov and Jayachandran (2008) ﬁnd a strong, positive association between operations capability and ﬁrm performance.”
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): “Thus, the importance of different types of marketing capabilities may vary across firms, depending on firms’ selected strategies (Krasnikov and Jayachandran 2008).”