Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

By Janet Murray, Gerald Yong Gao, Masaaki Kotabe. 2011

597 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/64dd6bfb94bb12e0afcdddc421894a2ae9d8f546

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In Strategy and Management

Citations in the corpus

Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity (2016, unknown): “Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011).”
How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “Nonetheless, it is direct observation of competitive intensity that predicts how firms are likely to perform in overseas markets (Brouthers, Nakos, Hadjimarcou, & Brouthers, 2009; Morgan et al., 2012; Murray et al., 2011).”
Measuring innovation capability in exporting firms: the INNOVSCALE (2015, background): “A superior customer value leads to higher levels of customer satisfaction and perceived value, in turn contributing to the commercial success of the products marketed by the firm (Dutta et al., 1999; Murray et al., 2011).”
The determinants of export performance: a review of the literature 2006-2014 (2016, background): “…M SMEs Q(O) 254 19.98% CEO/EM F ESG, MSG, ANC SEM 55 Miocevic and Crnjak- Karanovic (2011) IT Croatia M SMEs Q(M) 125 24.00% CAI EV EXPERF PLS-PM 56 Murray et al. (2011) RBV China M SML(I) Q(FtF) 491 37.00% SM EV ES, PR, EG, SP, PP CFA, SEM 57 Obadia and Vida (2011) RET, BT France/Slovenia M SML…”
Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital (2012, background): “In contrast, export MOB connotes a market-driven adaptive behavior that enables firms to respond to export customer needs and preferences by offering superior value propositions relative to their less market-oriented export market competitors (Jaworski, Kohli, & Sahay, 2000; Murray et al., 2011).”
Effects of innovation strategies on export performance: New empirical evidence from developing market firms (2020, background): “differentiated products, and a strong brand image that is difficult for competitors to imitate (Murray et al., 2011).”
Leveraging marketing capabilities into competitive advantage and export performance (2015, methodology): “Product development capability allows an exporting firm to foresee market opportunities for new products, thereby quickly developing and launching competitive new products to meet customers’ preferences (Murray, Gao, and Kotabe 2011; Vorhies and Morgan 2005).”