Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion

By Richard E. Petty, Joseph R. Priester, P. Turnes. 2002

570 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/d2874914a747367b4bc10b812d59a6b9f9ccb3d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Richard E. Petty
2. P. Briñol
3. Michael T. Stephenson
4. Philippe Kitchen
5. Martin Fishbein
6. R. McColl
7. Zakary L. Tormala
8. Brian L. Quick

In Sociology and Political Science

1. P. Briñol
2. Richard E. Petty
3. Clarissa C. David
4. Philippe Kitchen
5. Joseph N. Cappella
6. Allison J. Lazard
7. Michael T. Stephenson
8. Martin Fishbein

In Statistical and Nonlinear Physics

1. P. Briñol
2. Richard E. Petty
3. L. Bergkvist

Citations in the corpus

• Elaboration likelihood model: A missing intrinsic emotional implication (2005, unknown): “59 Petty and Priester (1994) op. cit.”
• PERSUASION: INSIGHTS FROM THE SELF VALIDATION HYPOTHESIS (2009, background): “However, the available research evidence shows that message learning can occur in the absence of attitude change and that attitudes can change without learning the specific information in the communication (Petty & Cacioppo, 1981; Petty et al., 2008).”
• Putting Environmental Infographics Center Stage (2015, background): “These findings suggest that visual literacy may work in the opposite direction of other ability and motivation to process considerations, such as need for cognition (Epstein, Pacini, & Denes-Raj, 1996; Petty et al., 2009).”
• The Social Diffusion of Influence Among Adolescents: Group Interaction in a Chat Room Environment About Antidrug Advertisements (2006, background): “When message receivers are highly involved, that is, when the topic is of personal relevance, messages are more likely to be centrally processed (Petty, Cacioppo, & Schumann, 1983; Petty & Priester, 1994).”
• Understanding tailoring in communicating about health. (2008, background): “Central processing typically also leads to deeper and more persistent persuasion than does peripheral processing [16, 17].”
• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “Relevance refers to the personal importance of the message for the recipient, pertaining to the characters and the advertised brand (Gorn & Florsheim, 1985; Petty & Priester, 1994; Wartella, 1980).”