Elaboration likelihood model: A missing intrinsic emotional implication

By J. Morris, Chongmoo Woo, Ashudeep Singh. 2005

120 citations recorded by the source corpus.

Subfields: Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/54c2c768d751c9ca0cdf7949b8b8e3d63a4cdf80

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. R. McColl
2. Philippe Kitchen
3. Heather Pals
4. D. Schultz
5. Gayle Kerr

Citations in the corpus

• The elaboration likelihood model: review, critique and research agenda (2014, background): “As a highly influential (Szczepanski, 2006), valuable (Karson and Korgaonkar, 2001) and popular framework (Morris et al., 2005), the model is most often used by advertising researchers when studying attitudinal change, which is assumed to be the process by which externally generated persuasion occur”