Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

By Tim Mazzarol, J. Sweeney, Geoffrey N. Soutar. 2007

427 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cf4de32083ba04c582821fc3234dbac5e807c44e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. C. V. Rossi
2. Terry Daugherty
3. Celso Augusto de Matos
4. Yang Cao
5. Che-hui Lien
6. Kenneth F. Hyde
7. Bodo Lang

In Organizational Behavior and Human Resource Management

1. C. V. Rossi
2. Terry Daugherty
3. Celso Augusto de Matos
4. E. Hoffman
5. Yang Cao
6. Che-hui Lien
7. Kenneth F. Hyde
8. Bodo Lang

In Sociology and Political Science

1. C. V. Rossi
2. Terry Daugherty
3. Celso Augusto de Matos
4. E. Hoffman
5. Yang Cao
6. Che-hui Lien
7. Kenneth F. Hyde
8. Bodo Lang

Citations in the corpus

• eWOM and the importance of capturing consumer attention within social media (2014, background): “…& Francis models of WOM frequently account for dispositional sender and receiver characteristics such as motivation (Litvin, Goldsmith, and Pan 2008) and expertise (e.g., Bansal and Voyer 2000), as well as message characteristics such as valence and strength (Mazzarol, Sweeney, and Soutar 2007).”
• Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008, background): “But even when customers are offering advice to others, no matter whothereceiver is,there isa risk ofbeingwrong anda WOM giver would not like to be wrong ( Mazzarol et al. 2007 ).”