Yang Cao

Sociology and Political Science · with Lien · 2014–2019

A researcher in the Science corpus: 2 papers; trusts 17 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yang Cao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Xueming Luo
  2. John Raacke
  3. Celso Augusto de Matos
  4. Namsu Park
  5. Donghee Don Shin
  6. Joseph F. Hair
  7. Nicole B. Ellison
  8. Jennifer Bonds-Raacke
  9. C. V. Rossi
  10. Bomil Suh

Papers from Yang Cao's perspective

Ordered by how strongly the researchers Yang Cao trusts endorse each paper. Same corpus, a different order for every researcher.

  1. MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (Cyberpsychology, Behavior, and Social Networking)
  2. Multivariate Data Analysis (Technometrics)
  3. Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions
  4. Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
  5. Multivariate Data Analysis (7th ed.
  6. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
  7. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
  8. INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
  9. Consumer engagement in a virtual brand community: An exploratory analysis
  10. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

Their papers