eWOM and the importance of capturing consumer attention within social media
By Terry Daugherty, E. Hoffman. 2014
261 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/39b1f1359c8bec7e2bfe94b8fa04846f0777c420
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- eWOM source credibility, perceived risk and food product customer's information adoption (2016, background): “Because of internet technology, traditional face to face WOM change into eWOM, and before the right purchasing decision, people can get information regarding products or services via eWOM (Cheng & Zhou, 2010; Daugherty & Hoffman, 2014).”
- A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “However, the many studies conducted (e.g., Katz and Lazarsfeld, 1966; Brown et al., 2007; Daugherty and Hoffman, 2014; Yang, 2017) agree that they are the media most able to influence consumer behavior and the most often used to obtain information before, during, and after consuming a given product ”
- Role of electronic word-of-mouth content and valence in influencing online purchase behavior (2018, background): “Research studies have indicated that the detailed online review content in the form of customer feedback enhances the credibility of a product to the prospective customers (Daugherty and Hoffman 2014).”