E. Hoffman

Sociology and Political Science · with Daugherty · 2014

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 27 citations into it; #20,262 of 22,756 by trust here, #17,766 by citations
• Marketing — 19 citations into it; #5,659 of 6,289 by trust here, #5,313 by citations
• Organizational Behavior and Human Resource Management — 9 citations into it

Whom E. Hoffman trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Xueming Luo

Who trusts E. Hoffman overall

1. Nuria Huete-Alcocer

Papers from E. Hoffman's perspective

Ordered by how strongly the researchers E. Hoffman trusts endorse each paper. Same corpus, a different order for every researcher.

1. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
2. Users of the world, unite! The challenges and opportunities of Social Media
3. Brand Relationships: Strengthened by Emotion, Weakened by Attention (Journal of Advertising Research)
4. Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication
5. Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
6. The Strength of Weak Ties
7. Using Online Conversations to Study Word-of-Mouth Communication
8. Promotional Chat on the Internet
9. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
10. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (Marketing science (Providence, R.I.))

Their papers

• eWOM and the importance of capturing consumer attention within social media (2014) — 261 citations