Automatic construction and use of contextual information for product and price evaluations

By Rashmi Adaval, K. B. Monroe. 2002

260 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ce685e5a33889910bc90b241a0850f30ede09e54

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Citations in the corpus

Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood (2005, background): “…with both relevant and nonrelevant numeric dimensions may be automatically and nonconsciously represented in memory upon stimulus exposure (Adaval & Monroe, 2002), we expect that size-incongruent interference should manifest itself not only in terms of immediate response times, but also…”
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting (2007, background): “Background variables can affect focal variables because they can affect the internal standard from which focal variables are judged (Adaval and Monroe 2002; Helson 1964).”
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For (2005, background): “Adaval and Monroe (2002) suggest that price–quality beliefs are activated and affect judgments at a nonconscious level.”
Content and process priming: A review ☆ (2014, unknown): “With respect to perceive performance on an attribute, Adaval and Monroe (2002) found that subliminally priming large or small numbers affected participants' interpretation of the price of a target product and their consequent willingness to make a purchase.”
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior (2005, background): “Recent research has also demonstrated that adjacent product prices encountered during product evaluation and purchase influence the consumer's willingness-to-pay for a given product (e.g., Adaval and Monroe 2002; Nunes and Boatwright 2001).”
Incidental Prices and Their Effect on Willingness to Pay (2004, background): “Recall that the sweatshirt was for sale from a different vendor at a separate stall, and thus its price was not related to, reflective of, or informative in any way toward how much customers should have been willing to pay for the CD.”
Food quality and safety: consumer perception and demand (2005, background): “Also, many food buying decisions may not involve a lot of conscious thought at all, but may be guided by a strong component of automatic, unconscious information processing (Grunert, 1996; Aarts and Dijksterhuis, 2000; Ajzen and Fishbein, 2000; Adaval and Monroe, 2002).”