Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood

By Keith S. Coulter, Robin A. Coulter. 2005

111 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/d73096367a5c94f70d0ed80a547607d9b471ebb3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. A. Samson
2. Benjamin G. Voyer

In General Decision Sciences

1. A. Samson
2. Benjamin G. Voyer

Citations in the corpus

• Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “In terms of price cognition (e.g. Thomas and Morwitz 2009), it has been suggested that the representativeness heuristic is evident in the perception of an offered price as relatively lower when it is presented in smaller font (the size congruity effect; Coulter and Coulter 2005).”