The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

By Laurens Sloot, Dennis Fok, Peter C. Verhoef. 2006

138 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/cb1ee90d10223f1d7f56a3b8d4114823d82af865

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Ananth Raman
2. Zeynep Ton
3. Els Breugelmans

In Marketing

1. Rainer Greifeneder
2. Benjamin Scheibehenne
3. Peter M. Todd
4. Katia Campo
5. Els Breugelmans

Citations in the corpus

• The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study (2010, background): “In some extreme cases, increasing inventory for a particular product has been associated with lower sales because of a substantial increase in phantom products.”
• Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience (2015, background): “2 While larger assortments may also come at the cost of more difficult evaluation processes because of information overload, choice conflict or regret (Dhar 1997; Huffman and Kahn 1998), the general expectation appears to be that the advantages of larger assortments tend to cancel out potential disa”
• Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010, background): “In today’s market democracies, people face an ever-in-creasing number of options to choose from across many domains, including careers, places to live, holiday destinations, and a seemingly infinite number of consumer products.”