The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study

By Zeynep Ton, Ananth Raman. 2010

186 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/c31e21868eb5892c650778ed62d3bccde93deb74

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Robert Fildes
2. Stephan Kolassa
3. Shaohui Ma

In Marketing

1. Martin E. Dresner
2. Robert Fildes
3. Stephan Kolassa
4. Philip T. Evers
5. Shaohui Ma
6. Xiang Wan

Citations in the corpus

• Retail forecasting: Research and practice (2019, background): “Conversely, there is some evidence that at least for some categories, demand depends on inventory, with higher inventory levels driving higher sales: this has been called a “billboard effect” (Koschat, 2008; Ton and Raman, 2010).”
• Too Much of a Good Thing: The Impact of Product Variety on Operations and Sales Performance (2012, background): “…performance has mainly been examined for manufacturing firms, while its impact on sales (marketing) performance has generally been studied for retailers (Bozarth et al., 2009; Duray et al., 2000; Hess and Swaminathan, 2006; Ramdas et al., 2003; Ton and Raman, 2010; Xia and Rajagopalam, 2009).”