Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance

By Anna Shaojie Cui, Fang Wu. Journal of the Academy of Marketing Science, 2015

465 citations recorded by the source corpus.

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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “Customer knowledge sharing contexts have included new product development (Fang et al. 2008; Hong et al. 2004), innovation (Cui and Wu 2016), digital environments (e.g., social media; Naylor et al. 2012), and retailing (Kim and Phalak 2012).”
“Service Encounter 2.0”: an investigation into the roles of technology, employees and customers (2017, background): “They also allow companies to acquire customer knowledge by observing innovations developed by customers and market response to these innovations (Cui & Wu, 2016).”
Digital transformation: A multidisciplinary reflection and research agenda (2021, unknown): “The second strategy consists of developing a (5) co-creation platform that allows external users to actively co-create value by giving them the authority to perform certain activities themselves on the platform (Cui & Wu, 2016; Grönroos & Voima, 2013).”
Customer involvement capability and service firm performance: The mediating role of innovation (2017, background): “Cui and Wu (2016), in explaining customer involvement as an information source, argue that customers directly participate in the process of combining information and technology to generate product solutions.”