G. Bhardwaj

Marketing · with Eisingerich · 2011

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it
• Strategy and Management — 11 citations into it

Whom G. Bhardwaj trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Bhattacharya (in Marketing)

Papers from G. Bhardwaj's perspective

Ordered by how strongly the researchers G. Bhardwaj trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
3. Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
4. The Role of Customer Gratitude in Relationship Marketing
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. The Path to Customer Centricity
7. Dealing with betrayal in close relationships: does commitment promote forgiveness? (Journal of Personality and Social Psychology)
8. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
9. Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
10. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

Their papers

• Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information (2011) — 268 citations