Extremeness Aversion and Attribute-Balance Effects in Choice

By A. Chernev. 2004

139 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/c1849f169ff1a5ab7e1e1450169eab5032353016

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Klaus Weber
2. Monica Wadhwa
3. S. Nowlis
4. Simona Giorgi
5. B. Shiv
6. Ravi K. Dhar

In General Decision Sciences

1. Klaus Weber
2. Monica Wadhwa
3. S. Nowlis
4. Simona Giorgi
5. B. Shiv
6. Ravi K. Dhar
7. K. White

In Marketing

1. B. Shiv
2. Klaus Weber
3. S. Nowlis
4. Simona Giorgi
5. Aradhna Krishna

Citations in the corpus

• Marks of Distinction (2015, background): “…Deephouse, 1999), which can be achieved either by crafting an easy-to-recognize identity through consistent framing choices over time (Rao, Monin, and Durand, 2003; Pontikes, 2012) or by offering moderate novelty in comparison with others (Chernev, 2004; Martens, Jennings, and Jennings, 2007).”
• A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors (2008, background): “Second, reward-seeking behaviors might include the desire to avoid difficult trade-offs (e.g., Chernev 2004; Luce, Payne, and Bettman 1999).”