The Price Consideration Model of Brand Choice

By Andrew T. Ching, Tülin Erdem, Michael P. Keane. 2009

77 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

Citations in the corpus

• Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments (2011, unknown): “As Ching et al. (2012a) show, given the current payoff function, the t are identified in the learning model because different current choices lead to different values of next period’s state variables.”
• Payment card rewards programs and consumer payment choice (2010, unknown): “Ignoring the variation of choice sets could lead to biased estimates of the parameters (e.g., Goeree, 2008; Ching et al., 2009).”