Embedded Premium Promotion: Why It Works and How to Make It More Effective

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A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products (2010, unknown): “Similarly, Arora and Henderson (2007) use a survey-based methodology to uncover preferences for products with which small donations were associated.”
How can corporate social responsibility activities create value for stakeholders? A systematic review (2011, background): “Cause-related marketing (Philanthropy) Arora and Henderson (2007); Baghi et al.”
What We Know and Don’t Know About Corporate Social Responsibility (2012, background): “Such a positive effect has been found, for example, on the part of consumers (Arora & Henderson, 2007; Sen & Bhattacharya, 2001), who respond to CSR through favorable evaluations of the company and its products (Brown & Dacin, 1997; Ellen, Mohr, & Webb, 2000; Sen & Bhattacharya, 2001) as well as…”
Psychological contract breaches and employee voice behaviour: The moderating effects of changes in social relationships (2014, result): “Fifth, we had ex ante expectations that this strategy would prove effective in the present case as other researchers have already successfully sampled online respondents through Zoomerang.com (Arora & Henderson, 2007; Autry, Skinner, & Lamb, 2008; Gronlund, Carlson, Dailey, & Goodsell, 2009; Kwun & ”