Endogeneity and marketing strategy research: an overview

By Oliver J. Rutz, G. F. Watson. Journal of the Academy of Marketing Science, 2019

213 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/e98f209f6ba61755d371468722fbf378160f186f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Yean Shan Beh
2. Arnaud De Bruyn
3. Vijay Viswanathan
4. Florian von Wangenheim
5. Jürgen Kai-Uwe Brock
6. Guangming Cao

Citations in the corpus

• Artificial Intelligence and Marketing: Pitfalls and Opportunities (2020, background): “The disturbing fact about endogeneity is that, while it is an omnipresent phenomenon that likely plagues numerous predictive endeavors (Rutz & Watson IV, 2019), its presence enhances the apparent predictive accuracy of the models.”