Revisiting gender differences: What we know and what lies ahead☆

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Values associated with luxury brand consumption and the role of gender (2017, background): “Recently, Meyers-Levy and Loken (2015) point out that, in spite of the overwhelming public interest in gender differences in consumer behavior, much research is needed to grasp the impact of gender.”
Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “Specifically, women tend to process incoming data more comprehensively and carefully, while men are more selective data processors and rely more on highly salient and easily accessible heuristics [Meyers-Levy & Loken 2015].”
Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “Also, women appear to be more trusting than men (Feingold, 1994; Meyers-Levy and Loken, 2015), and women believe more in the honesty and benevolence of other individuals because men focus more on instrumentality whereas women are more socially oriented (Buchan et al.”
Gender differences in customer expectations and perceptions of corporate social responsibility (2016, background): “5 In a recent systematic literature review in areas (e.g. marketing, ethics, psychology) where gender differences are reliably observed, Meyers-Levy and Loken (2015) concluded that, in dealing with research comparing male and female, the term “sex” tends to be used in the biological sciences,…”