The Effect of Service Price Increases on Customer Retention
By J. Dawes. 2009
124 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/bdbac3a05191fc8c89e1a5fcac4b6f49b94cb030
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009, background): “On the basis of growing evidence that relationship strength may amplify customers’ negative responses in service contexts (Aaker, Fournier, and Brasel 2004; Aggarwal 2004; Dawes 2009; Grégoire and Fisher 2008), we predict that a form of love-becomes-hate effect takes place over time.”