Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity

By K. Chan, Stella Yiyan Li. 2010

405 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/50326ffe576144d29060cfe2d6e06f285f87a727

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy (2012, background): “The enjoyment construct has been extensively studied in activities ranging from music, games, sports, and exercise to both offline and online human–computer interactions (Chan and Li 2010; Csikszentmihalyi 1975; Trevino and Webster 1992).”
Generating brand awareness in Online Social Networks (2015, background): “This deﬁnition of interactivity highlights the importance of tools that enhance interactivity with and between users and allows userstoshareinformationontravelwebsites(Chan&Li,2010).”
The generation of virtual needs: Recipes for satisfaction in social media networking (2016, background): “The communication between consumers, also known as consumer-to-consumer or C2C, allows for both structural and experiential interactivity (Chan & Li, 2010).”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, neutral): “Within brand communities, it has long been argued that an implicit or explicit feeling of similarity with brands tends to develop amongst like-minded individuals who share similar interests (e.g. McAlexander, et al., 2003; Mathwick, Wiertz, and de Ruyter, 2008; Chan and Li, 2010).”
Online shopping environments in fashion shopping: an S-O-R based review (2012, background): “…important is the social dimension of the online shopping experience; increasing attention is being paid to the significance of social network sites, virtual communities (Chan & Li, 2009; Dholakia, Bagozzi, & Pearo, 2004; Flavián & Guinalíu, 2005) and customer reviews forum (J. Kim & Gupta, 2011).”
Understanding Knowledge Sharing in Online Travel Communities (2014, background): “Although a minority of members contribute, most members do not reciprocate (K. W. Chan & Li, 2010; Qu & Lee, 2011), and instead search for information they need.”