Enhance green purchase intentions

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Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “Chen and Chang [118] (Taiwan) green purchase intentions green trust, perceived value, risk, and purchase intentions”
The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds (2014, background): “When other things remain unchanged, purchase intention is positively related to perceived value (Della, Monroe and McGinnis, 1981; Monroe and Chapman, 1987; Zeithaml, 1988; Chen and Chang, 2012; Yee and San, 2011; Wu, Chen, Chen, and Cheng, 2012).”
Green events, value perceptions, and the role of consumer involvement in festival design and performance (2015, methodology): “Chen and Chang (2012), for example, examine Taiwanese consumer purchase experience of electronic products and acknowledge that perceived green value is positively related to green purchase intention.”
Role of big data analytics in developing sustainable capabilities (2019, background): “…(Wang and Song, 2014) and forces them to implement environment-friendly practices and engage in eco-ef ﬁ cient activities that have a high economic value and social consideration while still delivering sustainable values (Carvalho et al., 2017; Chen and Chang, 2012; Chen and Delmas, 2012).”