Market Orientation and Planning Flexibility in SMEs

By Lütfihak Alpkan, Cengiz Yılmaz, Nihat Kaya. 2007

122 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a8c17209135b4341bf5905d5267a83dc15621702

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. V. Story
2. N. Boso
3. Aron O'Cass
4. Jennifer E. Rowley
5. J. Cadogan
6. Kemal Kilic
7. Johan Frishammar
8. A. Kretinin

In Strategy and Management

1. V. Story
2. N. Boso
3. J. Cadogan
4. P. Sok
5. Todd A Morgan
6. Johan Frishammar
7. Sergey Anokhin
8. A. Kretinin

Citations in the corpus

• Entrepreneurial marketing in small businesses: A conceptual exploration (2011, background): “…identified the absence of market orientation and skills in SMEs which often leads to lower performance levels and higher risks of business failure (Alpkan et al., 2007; Blankson and Stokes, 2002; Brooksbank et al., 2004; Hill and Blois, 1987; Huang and Brown, 1999; McCartan-Quinn and Carson,…”
• The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective (2015, background): “MO focuses on external idea generation, and delivering products and services valued by customers through monitoring marketing conditions and intelligence gathering (Alpkan et al., 2007).”
• Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy (2013, background): “Yet, small businesses operating from developing economies have to manage multiple export market challenges, including difficulties in developing and maintaining market-based resources and capitalizing on successful new products for long-term success (Alpkan et al., 2007; Nachum, 2003; Petersen and P”
• The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth (2014, background): “…to specified performance indicators, including sales growth, growth in profit, increases in customer satisfaction and financial growth, (e.g. Alpkan et al., 2007; Bamiatzi and Kirchmaier, 2014; Boso et al., 2013; Lechner and Gudmundsson, 2014; Morgan et al., 2009) on a seven-point scale…”
• Organizational Support for Intrapreneurship and its Interaction with Human Capital To Enhance Innovative Performance (2010, background): “Based on an empirical study conducted in Denmark, Anker (2006) indicates the importance of updating the skills of the employees especially in the high-tech sectors and concludes that HC increases the ability to innovate.”