Entrepreneurial marketing in small businesses: A conceptual exploration
By Rosalind Jones, Jennifer E. Rowley. 2011
360 citations recorded by the source corpus.
Subfields: Business and International Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/807ad86079371db8ce17e28d3076835bc164c70d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Business and International Management
In Management of Technology and Innovation
- Vishal K. Gupta
- W. Wales
- Vassiliki Bamiatzi
- Tom Kirchmaier
- Rosalind Jones
- Audrey Gilmore
- Fariss-Terry Mousa
- F. Eggers
In Organizational Behavior and Human Resource Management
- Vishal K. Gupta
- W. Wales
- Vassiliki Bamiatzi
- Tom Kirchmaier
- Can Uslay
- Rosalind Jones
- Audrey Gilmore
- Fariss-Terry Mousa
Citations in the corpus
- Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms (2014, background): “Instead, tactics that are more ‘responsive and reactive to competition … [even] opportunistic in nature’ (Jones and Rowley, 2011: 27), such as word of mouth, use of the internet and networking, are adopted (Stokes and Wilson, 2006).”
- Empirical research on entrepreneurial orientation: An assessment and suggestions for future research (2013, background): “The broad influence of EO also can be observed within neighboring scholarly areas: for example, entrepreneurial marketing (Jones and Rowley, 2011).”
- Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing (2016, background): “…firms tend to be less innovative and orientate themselves differently either depending on market and business demands at the time (e.g., at start-up or growth phases in the business), while higher growth firms exhibit an EM orientation (EMO) continually from the outset (Jones & Rowley, 2011).”