Brand Placement Recognition

By Ian Brennan, Laurie A. Babin. 2004

118 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a8b0898b6f59d2d2d362d6a1e544bbf037e9eb94

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Joaquín Aldás-Manzano
5. J. Martí-Parreño
6. Jesús Bermejo-Berros
7. Bartosz W. Wojdynski
8. Sophie C. Boerman

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Joaquín Aldás-Manzano
5. J. Martí-Parreño
6. Jesús Bermejo-Berros
7. Bartosz W. Wojdynski
8. Sophie C. Boerman

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Joaquín Aldás-Manzano
5. Bartosz W. Wojdynski
6. Sophie C. Boerman
7. Nathaniel J. Evans
8. Jörg Matthes

Citations in the corpus

• A New Branch of Advertising (2009, background): “Effects of modality were non-significant just as often as they were significant (I. Brennan and Babin, 2004; I. Brennan et al., 1999; Gupta and Lord, 1998; Law and Braun, 2000).”
• Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory (2017, background): “On the other hand, it has been suggested that familiar brands are easier to recall than unfamiliar brands (Brennan and Babin 2004).”
• Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “…this result to previous research on brand placements and brand familiarity, unfamiliar placements not only score worse on memory measures (e.g., Brennan and Babin 2004; DeLorme and Reid 1999; Nelson 2002), but also seem to be less affected in their appeal when it comes to media characters…”