Laurie A. Babin
2001–2004
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 5 researchers here, as inferred from the citation graph.
Whom Laurie A. Babin trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Laurie A. Babin overall
Papers from Laurie A. Babin's perspective
Ordered by how strongly the researchers Laurie A. Babin trusts endorse each paper. Same corpus, a different order for every researcher.
- I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers
- Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
- A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
- Constraints on Sustainable Energy Consumption: Market System and Public Policy Challenges and Opportunities
- The New Greenwash?: Potential Marketing Problems with Carbon Offsets
- Social Learning Theory
- Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
- The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
- The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing
- Social Identity Complexity
Their papers
- Brand Placement Recognition (2004) — 118 citations
- Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value (2001) — 322 citations