Jesús Bermejo-Berros

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Literature and Literary Theory — 12 citations into it

Whom Jesús Bermejo-Berros trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Cristel A. Russell

Papers from Jesús Bermejo-Berros's perspective

Ordered by how strongly the researchers Jesús Bermejo-Berros trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
2. CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
3. Brand Placement Recognition
4. Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
5. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
6. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
7. Social Learning Theory
8. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
9. PROCESS : A Versatile Computational Tool for Observed Variable Mediation , Moderation , and Conditional Process Modeling 1
10. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Their papers

• Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory (2017) — 87 citations