Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

By J. Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano. 2017

87 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/0f369ce49efd78b9811bbb1b399a91a0974411a2