'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection

By Cassie Mogilner, Jennifer L. Aaker. 2008

240 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a87df41b53f61e37ec62f2ef432d395351517bea

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Citations in the corpus

The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “Whereas money‐minded people are only interested in social relationships that facilitate the pursuit of their personal goals, time‐minded people view social relationships as a source of emotional connection with others (Mogilner & Aaker, 2009; Vohs, Mead, & Goode, 2006).”
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review (2020, background): “Representative measures include the personal connection index (Mogilner and Aaker 2009), relevance of the purchase to self-knowledge (Kim et al. 2016), or expressed the true self (Guevarra and Howell 2015), whether the purchase reflects on the sense of self (Kumar et al. 2017; Rosenzweig 2014), how…”
Experiential Gifts Foster Stronger Social Relationships Than Material Gifts (2016, unknown): “…2003; Weidman and Dunn 2016), but it is important to note that experiences can stimulate a wide range of emotions (Bhattacharjee and Mogilner 2014; Chan et al. 2014; Derbaix and Pham 1991; Halvena and Holbrook 1986; Mogilner, Aaker, and Kamvar 2012; Mogilner, Kamvar, and Aaker 2011; Richins 1997).”
How Happiness Affects Choice (2011, unknown): “Our selection of music segments was informed by a pretest conducted by Mogilner et al. (2011) in which 21 participants, who ranged in age from 21 to 78, were presented with pairs of exciting and calm versions of five discrete songs and asked to rate on 5-point scales (1 p not at all, 5 p very much)…”
Seeing green: Mere exposure to money triggers a business decision frame and unethical outcomes (2013, background): “Moreover, Mogilner and Aaker (2009) showed that activating money (compared to time) decreased people’s feelings of personal connection to others.”
Reflections on the replication corner: In praise of conceptual replications (2015, methodology): “A conceptual replication Mogilner and Aaker (2009), J. Consumer Research Extended from field to lab, tested treatment interactions with demographic background variables Orazi and Pizzetti (2015) Revisiting fear appeals: A structural re-Inquiry of the protection motivation”
How Construals of Money versus Time Impact Consumer Charitable Giving (2015, background): “A large body of past research supports the notion that considering money and time may lead to psychologically distinct consequences (e.g., Leclerc, Schmitt, and Dube 1995; Mogilner and Aaker 2009; Okada 2005; Okada and Hoch 2004; Reed, Aquino, and Levy 2007; Zauberman and Lynch 2005).”
If money does not make you happy, consider time (2011, background): “One reason is because time, relative to money, tends to be laden with personal meaning (Mogilner & Aaker, 2009; Reed, Aquino, & Levy, 2007).”
A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money (2010, background): “…particular initial applications of our scale to compare time and money planning was motivated by work showing that people think differently about these two basic resources (Liu and Aaker 2008; Mogilner and Aaker 2009; Okada and Hoch 2004; Saini and Monga 2008; Soman 2001; Zauberman and Lynch 2005).”