How Construals of Money versus Time Impact Consumer Charitable Giving

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A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior (2020, background): “Consumers are more likely to enhance and maintain a positive image of the self through their prosocial actions when their benefactor identity is salient (Grant andDutton 2012) and the self is viewed as being changeable (Mathur, Chun, and Maheswaran 2016).”
When public recognition for charitable giving backfires: The role of independent self-construal (2018, methodology): “…to encourage donations of time (i.e., volunteerism) and research shows that giving money and time have distinct psychological consequences (MacDonnell and White 2015), future research could examine whether our effect holds in the context of public recognition of alternative forms of…”