If money does not make you happy, consider time

By Jennifer L. Aaker, Melanie Rudd, Cassie Mogilner. 2011

159 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b3682f74c9287b3564b0ac2cf63f5e73b980c380

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. E. Wan

In Experimental and Cognitive Psychology

1. E. Wan

In Social Psychology

1. E. Wan
2. R. Chen

Citations in the corpus

• Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016, background): “We focus on money and time because these are considered the principal resources in consumers’ daily lives (Aaker, Rudd, and Mogilner 2011; Mogilner 2010).”
• Nostalgia Weakens the Desire for Money (2014, unknown): “We chose time as the alternate resource, because time and money are both valuable and allocated by consumers on a daily basis (Aaker, Rudd, and Mogilner 2011).”