From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research

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Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship (2014, background): “In fairness, JIBS has recognized the potential contributions of qualitative research and has devoted an entire Special Issue on that subject (Birkinshaw et al., 2011).”
Mandatory corporate social responsibility assurance practices (2015, background): “Exploratory studies frequently utilise qualitative research methods to understand the emerging phenomena and provide a rigorous approach to the development of theory (Birkinshaw et al., 2011).”
The impact of language barriers on trust formation in multinational teams (2014, background): “…areas (Morgan & Smircich, 1980; Suddaby, 2006), as it brings us “closer to theoretical constructs” (Siggelkow, 2007: 22) than any other approach and allows us to gain an “up-close and grounded” (Birkinshaw et al., 2011: 575; Brannen et al., 2012: 3) understanding of the micro-processes under study.”