Exploring Consumer Motivations for Creating User-Generated Content

By Terry Daugherty, Matthew S. Eastin, L. Bright. 2008

753 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a254019958503b4293c0cfd6d54c9ce00a6a4728

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In Communication

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014, background): “[18] investigated the determinants of consumer consumption and creation of UGC from the motivational perspective.”
Hotel attribute performance, eWOM motivations, and media choice (2015, neutral): “Daugherty et al. (2008) identified five motivational sources of creating eWOM and found that " protect people from internal insecurities or external threats " to be a significant motivation for posting eWOM.”
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors (2019, background): “eWOM is also affected by personal motivations, such as social benefits, self-enhancement, extraversion, dissonance reduction, and altruism (e.g., Bronner and de Hoog, 2011; Cheung and Lee, 2012; Daugherty et al., 2008; Gvili and Levy, 2016; Hennig-Thurau et al., 2004; Lin and Xu, 2017; Litvin et al.”
Viral Advertising in Social Media (2011, background): “Daugherty, Eastin, and Bright (2008) also find that a positive attitude toward user-generated online content generally increases a person's creation and consumption of such content.”
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016, methodology): “Future-purchase intentionwasmeasured by adopting a scale used by Dodds, Monroe, and Grewal (1991).”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “Daughtery, Eastin, and Bright (2008, p. 16) define user-generated content as “ media content created or produced by the general public, rather than paid professionals and primarily distributed on the Internet.”
Travelers’ food experience sharing on social network sites (2017, methodology): “Accordingly, Daugherty et al. (2008) point out that individuals are motivated to share UGC to satisfy their self-interests, to understand their experience better, to protect themselves from feeling guilty of not sharing, and to gain satisfaction in expressing their value.”
Strategic development of business models: Implications of the web 2.0 for creating value on the internet (2010, background): “0 users in the 13-24 age group considered user-generated content to be among the most relevant entertainment sources.(21) User-generated creativity.”
Influence of personality on travel-related consumer-generated media creation (2011, background): “In order to design better CGM platforms and most efficiently use CGM for marketing purposes, system designers and tourism marketers need to better understand how and why consumers engage in CGM and what specific activities constitute CGM creation behavior.”
Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era (2018, background): “This finding falls in line with previous research that found that consumers’ active behavior in which consumers seek user-generated content based on their internal motivation had an influence on the creation of user-generated content (Daugherty, Eastin, and Bright 2008).”