What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences

By Hong Zhang, Yao-bin Lu, Sumeet Gupta, Ling Zhao. Information Manager (The), 2014

801 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4889c8511df031c7beeea791475cbbaf5a7958d1

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Citations in the corpus

Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Firms that are present in the electronic commerce market are still trying to determine the main factors which motivate consumers to take part in social commerce (Zhou, Zhang, and Zimmermann 2013, Zhang et al. 2014).”
Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce (2016, methodology): “In addition, social interactions among consumers in social commerce sites help in the purchase of a product, and they lead consumers to generating a sense of self-worth or selfefficacy (Zhang et al., 2014).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “…in e-commerce industry has focused on broad constructs of social commerce, like social commerce intention, (Liang et al., 2011; Hajli, 2014; Zhang et al., 2014; Hajli and Sims, 2015), social commerce characteristics (Kim and Park, 2013), and social commerce constructs (Hajli, 2013, 2015;…”
What Drives Consumer Shopping Behavior in Live Streaming Commerce (2020, background): “Existing studies have consistently investigated the relationships between environmental stimuli, consumers’ cognitive and emotional state and the consequential behaviors in an online retail context [Zhang et al. 2014].”
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017, background): “In the social media contexts, gender analysis studies are at an early stage (Verbraken et al., 2014; Zhang et al., 2014).”
The influence of flow experience in the augmented reality context on psychological ownership (2021, methodology): “Flow experience was measured with three items (Zhang et al. 2014).”