Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era

By Ju-Young M. Kang. 2018

146 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8186dd4dff5db3a194e19d3951a3342a6dd272ce